03/17/2009 00:00
Source: Pharma Marketing Blog
A few weeks ago, Fabio Gratton, Co-founder nd Chief Innovation Officer at Ignite Health and ePharma Pioneer Club™ member, was a guest on my Pharma Marketing Talk live streaming audio/chat show where he enlightened us about "How To Measure Social Network Communications...
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03/17/2009 00:00
Source: Pharma Marketing Blog
Fabio Gratton is at it again! He has started a poll, which asks "To all pharma marketers: A universal FDA Adverse Event widget required by all pharma websites (brand, disease, social) would be effective?" (continued)
Read Complete Article.
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03/04/2009 00:00
Source: Med 2.0
Excerpt: "... Of all the sessions, however, I do think that the best discussion of the conference had to be the panel on “Driving Policy/Guidelines Around the Use of Social Media in Pharma“, which featured an esteemed panel consisting of: Robert Goldberg (moderator), Marc...
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02/28/2009 00:00
Source: Pharma Marketing Blog
Yesterday, Fabio Gratton -- Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member -- was a guest on my LIVE Pharma Marketing Talk streaming audio show. (continued)
Read Complete Article.
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02/23/2009 00:00
source: Pharma Marketing Blog
As reported in FDAnews Drug Daily Bulletin, I recently had a discussion with Fabio Gratton, chief innovation officer of Ignite Health [and member of the ePharma Pioneer Club], who said pharma marketers should find ways to use social media without fear of regulatory...
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02/17/2009 00:00
Source: ePharma Pioneer Club
Today's guest on the Pharma Marketing Talk streaming audio show was Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member.
We talked about why so few pharmaceutical companies have leveraged the power of social...
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02/01/2009 00:00
Source: Medical Marketing & Media
“It reminds me of eight years ago, when the e-channel was becoming more prominent and people were saying ‘We need the brand to have a presence at the brand.com level' and not many companies had the expertise,” says Fabio Gratton, chief innovation officer at...
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11/09/2008 00:00
Source: Pharma Blogosphere
There are only 3 degrees of separation between me and Kevin Bacon! I know and have hung out with Fabio Gratton, who was Tom Cruise's personal assistant, and Tom Cruise was in the movie A Few Good Men with Kevin Bacon! (continued)
Read Complete Article.
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10/10/2008 00:00
Source: Pharmaceutical Executive
Two weeks ago, Shire received a warning letter for posting a sponsored testimonial on YouTube without including risk information. Shire was very open when I called them up and admitted that the video was posted by accident and immediately removed when it was...
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09/01/2008 00:00
Source: Medical Marketing & Media
The road to a successful career in healthcare marketing can be a long and winding one, and is often fraught with questionable positions such as toilet cleaner, news anchor and Tom Cruise's PA. James Chase looks at the journeys of seven executives who made...
